Thursday, 20 June 2013

Every so often, it's time to remember why we get on our bikes again and again. Well done Halfords.

I almost never flag corporate or media stuff on this blog. But this video, first posted by Mark over at ibikelondon has had me grinning all day.

Every so often, it's time to remember that although things are by no means ideal for cycling in this country, there's a reason we all get on our bikes. And there's a reason we keep getting on our bikes, even when the government, the local authorities and the court system let us down again and again. Somehow, this video kind of captures that reason for me. I hope it does the same for you too.

Well done to Halfords for commissioning this piece for bikeweek.